UK Review Compliance Checker
The CMA can now fine businesses up to 10% of turnover for misleading reviews. Check your store's review compliance in 30 seconds - free.
What We Check
Rating Accuracy
Verify that aggregate ratings in structured data match the reviews actually displayed on your pages.
Schema Compliance
Check AggregateRating and Review schema markup for completeness and correct implementation.
Risk Indicators
Identify patterns that may indicate review gating, selective display, or misleading review counts.
CMA Review Regulations: What You Need to Know
The Digital Markets, Competition and Consumers Act 2024 gives the CMA direct enforcement powers over fake and misleading reviews. Key provisions:
- Commissioning or incentivising fake reviews is a criminal offence
- Suppressing negative reviews (review gating) is explicitly banned
- Businesses must take "reasonable steps" to detect and remove fake reviews
- Aggregate ratings must accurately reflect all genuine reviews
- Incentivised reviews must be clearly disclosed
- The CMA can impose fines up to 10% of global annual turnover
Risk Levels Explained
Review markup is complete and consistent. Aggregate ratings match displayed reviews. No obvious compliance red flags.
Minor inconsistencies in review data, incomplete schema markup, or missing review source attribution. Should be addressed but unlikely to trigger enforcement.
Significant discrepancies between structured data ratings and displayed reviews, missing aggregate rating data, or patterns suggesting review suppression. Address immediately.
Frequently Asked Questions
What does the review compliance checker test?
The checker analyses your structured data for review markup consistency, verifies that aggregate ratings match displayed reviews, checks Schema.org compliance for AggregateRating and Review types, and identifies common technical issues that indicate non-compliant review practices.
What are the UK CMA review rules?
Under the Digital Markets, Competition and Consumers Act 2024, UK businesses must not commission fake reviews, suppress negative reviews (review gating), display misleading aggregate ratings, or host fake reviews without taking reasonable steps to prevent them. Fines can reach 10% of global turnover.
What is review gating?
Review gating is the practice of filtering customers based on satisfaction before directing them to leave a public review. For example, only sending happy customers to your review platform while routing unhappy customers to a private feedback form. This is explicitly banned under UK law.
What are the penalties for non-compliance?
The CMA can fine businesses up to 10% of global annual turnover for serious breaches. They can also issue compliance orders, accept binding undertakings, and publicly name offenders. The CMA now has direct enforcement powers without needing court orders.
Does this replace a legal compliance audit?
No. This tool checks technical and structural aspects of your review implementation - structured data accuracy, schema markup compliance, and visible rating consistency. A full compliance audit should also review your internal review collection processes, moderation policies, and staff training.
Is this checker free?
Yes. Enter your store URL and get an instant review compliance analysis as part of your full PageDiag scan. No account required.
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