AI Shopping Score: Is Your Store Ready for ChatGPT Shopping?
AI shopping assistants like ChatGPT, Gemini, and Perplexity are recommending products to millions of shoppers. Get your AI Shopping Score in 30 seconds - find out if your store is visible to the next generation of product discovery.
What Your AI Shopping Score Measures
Product Schema
Completeness of your JSON-LD Product markup - brand, price, availability, reviews, specs, and images.
AI Crawlability
Whether GPTBot, ClaudeBot, and PerplexityBot can access your content. robots.txt rules, JavaScript rendering, and HTML structure.
Content Quality
Product description depth, specification richness, review data quality, and how well your content answers shopping queries.
Why AI Shopping Readiness Matters
AI-powered shopping isn't a future trend - it's happening now. ChatGPT's shopping features, Perplexity's product recommendations, and Google's AI Overviews are actively directing purchase decisions for millions of users.
When a shopper asks ChatGPT "What's the best running shoe under £100?", the AI evaluates product pages based on structured data completeness, content quality, and review signals. Stores with complete, well-structured data get recommended. Stores without it are invisible.
Early optimisers are capturing this growing channel while competitors don't even know it exists. The same optimisations that improve your AI Shopping Score also boost traditional SEO and Google Shopping performance.
Understanding Your AI Shopping Score
Related Resources
AI Shopping Test Tool
Our full AI Shopping readiness test with detailed breakdown.
AI Shopping Score Explained
Deep dive into how AI assistants evaluate product pages.
ChatGPT Shopping: Is Your Store Ready?
What you need to be visible to ChatGPT shopping.
LLM Visibility for Ecommerce
Make your store discoverable by AI search engines.
Frequently Asked Questions
What is an AI Shopping Score?
AI Shopping Score is PageDiag's proprietary metric (0-100) that measures how well your product pages are structured for AI shopping assistants like ChatGPT, Gemini, and Perplexity. It evaluates structured data completeness, content quality, crawlability, and review markup - the factors that determine whether AI recommends your products.
Is my store ready for ChatGPT shopping?
ChatGPT shopping relies on structured data, rich product descriptions, and accessible content. If your Product schema is incomplete, your robots.txt blocks AI crawlers, or your content requires JavaScript to render, ChatGPT likely can't recommend your products. Our test checks all of these factors and gives you a clear score.
How do AI shopping assistants find products?
AI shopping assistants crawl product pages and evaluate JSON-LD structured data (Product schema with price, availability, brand, reviews), product description quality and specificity, review aggregation data, robots.txt rules for AI user agents, and whether content is accessible without JavaScript rendering.
What structured data do I need for AI shopping?
At minimum, your product pages need JSON-LD Product schema with: name, description, brand, price, priceCurrency, availability, image, SKU, and aggregateRating. The more complete your structured data, the more confidently AI assistants can recommend your products.
Should I allow AI crawlers in robots.txt?
Yes - if you want your products to appear in AI shopping recommendations. Many stores inadvertently block GPTBot, ClaudeBot, or PerplexityBot in their robots.txt. PageDiag checks your robots.txt configuration and tells you exactly which AI crawlers can and can't access your content.
Is the AI Shopping Score test free?
Yes, completely free. Enter your store URL and get your AI Shopping Score with specific recommendations in under 60 seconds. No account or credit card needed.
Ready to check your AI Shopping Score?
Enter your store URL above or scan from the homepage. Free, instant results.